London Design Festival

Huguet x Pentagram

Hosted by: London Design Festival


This exhibition has already taken place

What's On / Past exhibitions / Huguet x Pentagram

Past Exhibition Information

Sept. 21, 2022 - Sept. 25, 2022

Arc Gallery


London Design Festival

Seven partners from Pentagram’s London and New York Studios join forces with Italian graphic designer Astrid Stavro and Mallorcan artisan tile producer Biel Huguet to create a unique collection of tiles and objects.

Ranging from tiles that gently shimmer in the dark to a coffee table with millions of different combinations, all the pieces included in the exhibition are on view for the very first time.

In a project originally conceived by Astrid Stavro, seven partners who joined Pentagram in the last seven years (Jody Hudson-Powell, Sascha Lobe, Giorgia Lupi, Jon Marshall, Luke Powell, Yuri Suzuki and Matt Wiley) have been invited to create innovative and unexpected objects using Biel Huguet’s traditional production methods and materials. Specialising in graphic, information, industrial and sound design, the designers all work in the digital realm.

The Pentagram vs Huguet project allows for a focus on materiality and craft, and a new methodology for approaching the process of design. The results of the collaboration are playful and surprising, with an intriguing collection of pieces that effortlessly blend thoughtful, modern design with traditional craftsmanship and local, sustainable materials.

Presented as part of the London Design Festival 2022

Image: Day Night Cycle 01 by Jody Hudson-Powell - part of the Huguet X Pentagram collection

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We have shared our views to blend cultures, to foster diversity and, in the end, to contribute (with a lot of humility), to make a world a little bit richer, a little bit more human, a little bit better

Biel Huguet

About the Hosts

London Design Festival

London Design Festival

London Design Festival was launched by Sir John Sorrell CBE and Ben Evans CBE in 2003. Building on London’s existing design activity, their concept was to create an annual event that would promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design. The launch of the first Festival took place at Bloomberg on 25 March 2003, with a show of support from design, education, government and London organisations. 20 years later, this vision remains ever strong.

In 2019, the Festival welcomed a record-breaking 600,000 individual visitors from over 75 countries. London Design Festival now moves into its 20th anniversary, celebrating how it has played a key role in the growth of the design industry, bolstering London’s position as a global destination for business, culture and tourism, and contributed to the UK’s reputation as a creative powerhouse. As one of the world’s leading design events, the Festival has also served as the blueprint for design weeks and festivals globally and continues to be a key moment on the cultural calendar.

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