Announcing our Club Room Partner, Ollie Dabbous of Hide in Mayfair

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We are thrilled to announce Michelin starred chef, Ollie Dabbous, of Hide in Mayfair, as an exclusive partner of Cromwell Place. Ollie will be crafting the menu in our Lambart & Browne designed Club Room, which is open exclusively to Members and their guests. The wine list will be curated by Hedonism Wines and cocktails conceptualised by Oskar Kinberg, of Hide. The announcement was first made by Jonathan Prynn in the Evening Standard, 30th September, 2019. 

"Cromwell Place is an exciting new venture opening just a short cab ride away from Hide. It is undeniably impressive in scale, attention to detail and ambition. There is clear overlap between their customers and ours, and it is always exciting to collaborate with an enterprise that is a leader in their field.”
- Ollie Dabbous

Ollie Dabbous, one of the UK’s most exciting British chefs, was awarded a Michelin star at his eponymous Dabbous within the first six months of opening. His latest project, Hide, followed suit, earning a Michelin star as well as a coveted five star review in the Evening Standard almost immediately after opening last year. Ollie’s food is entirely product-driven, taking the very best ingredients, questioning why we like them, and then highlighting those qualities in the most organic, restrained manner.

Ollie will be curating a menu for our Members-only Club Room, due to open in 2021. 

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Hide, Mayfair

Huge rent increases are forcing dealers out of their ground floors and upstairs,” he says. Indeed, that is exactly what he did last year, moving to the first floor in Mayfair’s Albemarle Street in response to an imminent tripling of his £90,000-a-year rent. He cites the example of a nearby gallery whose rent went from £75,000 to more than £350,000 last year. “With the polarisation of the art trade into the mega-galleries and the rest, the smaller players have a hard time finding somewhere to prosper and grow,” he adds.

Dealers at Cromwell Place will be able to use the 16 ground-floor gallery spaces for their exhibitions, but will not have the fixed costs; there will be a constantly changing programme of shows in two-week cycles. As in a fair, the galleries and exhibitions will be submitted to a selection committee. “The opening hours will be very much like a fair, with days for our members and invited guests, when the space is intimate and private, then public days,” Martin says.

As in a fair, the galleries and exhibitions will be submitted to a selection committee. “The opening hours will be very much like a fair, with days for our members and invited guests, when the space is intimate and private, then public days,” Martin says. “At present our proposal is for public days on Friday to Sunday, with the place closed on Monday.” The target, he says, “is to offer a two-week exhibition at about 10 per cent to 20 per cent of the cost of doing an average contemporary art fair for one week.” 

As in a fair, the galleries and exhibitions will be submitted to a selection committee. “The opening hours will be very much like a fair, with days for our members and invited guests, when the space is intimate and private, then public days,” Martin says. “At present our proposal is for public days on Friday to Sunday, with the place closed on Monday.” The target, he says, “is to offer a two-week exhibition at about 10 per cent to 20 per cent of the cost of doing an average contemporary art fair for one week.”

 

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