In a world where images are so ubiquitous both online and in real life, it can be so easy to get in the habit of seeing everything on a surface level without ever taking time to really contemplate, or 'feel' what is being shown. However, the true art of photography comes in capturing a form of beauty that truly touches the soul. Something unique, unlike anything we might have seen before which stops us in our tracks, and forces us to linger and appreciate a little longer the art before us.
ECAD LONDON is about working in collaboration. With each artist bringing their unique element to a wider whole, similar to an orchestra of musicians playing different instruments in a symphony but also allowing for virtuoso solo performances.